On February 19th Mark Zuckerberg, Founder of Facebook, announced the new partnership with WhatsApp, also stating that their entire team will be joining Facebook. Mark put out a media release on Facebook informing the public of the mobile device and their mission for the newly added company with Facebook.
“Our mission is to make the world more open and connected. We do this by building services that help people share any type of content with any group of people they want. WhatsApp will help us do this by continuing to develop a service that people around the world love to use every day.”
The WhatsApp allows you to connect with your Facebook contacts as well as you community. It is an easy, reliable mobile messaging service. Mark commented that although Facebook and WhatsApp have combined, the mobile service will continue to work and operate independently within Facebook.
“WhatsApp had every option in the world, so I’m thrilled that they chose to work with us. I’m looking forward to what Facebook and WhatsApp can do together, and to developing great new mobile services that give people even more options for connecting.”
Mark’s release was a great way to inform the Facebook community. He was positive and speaks optimistically for the future of the newly added company. They hope to help WhatsApp connect and grow; becoming a worldwide mobile messaging service.
From a PR perspective I think that it was a smart move for WhatsApp to partner with Facebook. Facebook is one of the largest most popular and highly well known social media sites in the industry. I think that Facebook is the best way for the company to receive brand awareness. Most businesses have Facebook pages and pay for ads on Facebook, so what could be better than being an actual Partner with Facebook?!