Dumb Starbucks Referred to themselves as a “non-profit parody art project”. On USA today they asked customers why they believe the store name was created, some people commented back believing it’s “to go against the big fish”. Many people lined the street corners to get a taste of “Dumb Starbucks”; while others visited the store to simply “get a good Instagram pic”. All in all I think that the idea of creating a parody Starbucks store was creative, not only did they receive a large amount of customers the day of the opening, but they also gave Starbucks a large amount of publicity and time in the spotlight.
Later Monday evening, Dumb Starbucks was officially shut down due to the comedian Nathan Fielder of Comedy Central. USA today has been in contact with the headquarters of Starbucks; listening to their response on this issue. Starbucks stated that they are continuing to proceed in response to the parody. They handled the situation professionally and calmly; stating that Dumb Starbucks is not affiliated with Starbucks.
“We are evaluating next steps and while we appreciate the humor, they cannot use our name, which is a protected trademark,” according to Starbuck’s email.”