“Dad’s Sixth Sense”

“There once was a time when only dad could save the day. Now with the new safety features in the Hyundai Genesis, dad can take a little break.”

Of all the 2014 Super Bowl commercials, this one was one of the most memorable. The commercial reveals a story that many viewers can relate to; the story of a dad’s sixth sense, coming to the rescue at the last second to protect his son. The “close call” situations are funny and realistic, as the dad protects his son  as a toddler from bashing his head or from being hit with a piñata stick at a birthday party.  As the commercial went on, the son slowly aged, eventually growing into a teenage boy learning to drive; a very scary time in a parents life. Although the commercial features a father and son, it  still reveals the overall idea of true parenting. The commercial was great, it’s humorous and yet relatable for a wide audience.

–“The safety features of the Genesis are like the safety a dad provides to his children, coming to the rescue when it counts”, explains Steve Shannon, vice president of marketing at Hyundai Motor America”–

To view the commercial click this link

http://www.youtube.com/watch?v=RGr9t5Wfrv0

http://www.motorauthority.com/news/1089940_2015-hyundai-genesis-features-in-super-bowl-ad

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