Professional Values of the PRSA

            In any profession it is important to understand your duties and responsibilities.                         The Public Relations Society of America (PRSA) expects those in the profession to abide by six of the following values: advocacy, honesty, expertise, independence, loyalty, and fairness. I believe that these values are very fair and something that most people live by. The fact of the matter is that the abided values are not being enforced. Those that break, cheat, and ignore these ethics are no longer able to be a member of the society; this however is the only punishment. If the code of ethics is not being fully enforced then we will continue to see pre-deceived messages throughout the media.  

When I stated “cheating on the code of ethics” I am referring to companies and organizations that simply mislead and give hope to their consumers. It isn’t lying, but instead the use of deceptive advertising to gain consumer interest. For example, many dog food brands state that they can help your dog maintain a healthy coat and weight by only revealing a happy energetic dog eating their food. The truth is that the way they market their ingredients is misleading.  Many companies claim that they are high quality and rich in nutrients to make your pup grow big and strong, but they don’t provide us with proof. In order to know what your dog is really eating you have to actually research and read the packaging labels to find out what is really in their products.  

According to the website The Balanced Canine, the term natural does not mean the same as organic. These words are often times used when advertising and can easily mislead consumers if they are not aware that these two words are not interchangeable. Natural can still mean things such as hormone free, and free ranged, however organic products cannot be labeled unless it has been certified by the USDA and AAFCO.  As an animal lover and proud dog owner I hate to be misled by companies who in fact are pumping their food with by-products “anything leftover after meat is removed”.  I think that the PRSA code of ethics should be stricter; it is unjust to advertise in any way that misleads consumers. I personally think that if companies falsely advertise because they’re too are ashamed of what their product truly is then they should be penalized.  They shy away from how it truly affects their consumers, such as dog food or weight loss pills, if they are penalized then maybe the company will rethink the way their products are made or change the way they advertise. 

For more information about pet food and the truth about companies who use deceptive advertising click on this website: http://www.thebalancedcanine.com/pet-foods-truth-lies-outright-deception/#sthash.Y7PONUN8.dpuf

To review the PRSA Code of Ethics click on this link:  http://www.prsa.org/aboutprsa/ethics/codeenglish/#.UtMrVJqA1dg

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